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Mohamed Muzammil

Director of Product & SME Propositions | Telecom & ICT | Product Strategy | Digital Transformation | Product Leadership
23.8 yrs experienceTelecommunications
May 2023

The move

MoveCupola Teleservices (CTS) du
TitleEngineer - Telecoms Director - SOHO & SME Value Propositions (Mobile, Fixed & ICT)
LocationDubai Dubai
Career arcRooted in UAE
Cross-border moveNo — same country
UAE federal / sovereign destinationYes
Years in UAE19.5
Total experience23.8 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company

Career arc

  1. Director - SOHO & SME Value Propositions (Mobile, Fixed & ICT)May 2023 — Present
    du· Dubai, United Arab Emirates· Full-time
  2. Director - Fixed & ICT Value Proposition for SOHO & Small Enterprise SegmentsOct 2022 — May 2023
    du· Dubai, United Arab Emirates· Full-time
  3. Fixed Propositions Lead - SoHo & Small Enterprise SegmentJun 2021 — Oct 2022
    du· Full-time
  4. Senior Manager - Channel Marketing & Acquisition (SoHo & SE)Nov 2020 — Jun 2021
    du· Dubai, United Arab Emirates· Full-time
  5. Senior Manager - Product ManagementJul 2005 — Nov 2020
    du· Dubai, United Arab Emirates
  6. Engineer - TelecomsJul 2003 — Jun 2005
    Cupola Teleservices (CTS)
  7. EngineerFeb 2002 — Feb 2003
    Enhancement Technologies Pvt. Ltd

Education

Top skills

Voice of the CustomerCustomer ExperienceAnalytical SkillsB2CProduct DesignOnboarding

About

Most telecom products are built for the enterprise. I build for the businesses nobody talks about, the ones with 5 employees, one IT guy, and a dream that's bigger than their budget. I'm a product leader at du, one of the UAE's two major telcos, where I lead SME propositions. My job is to translate complex telecom and ICT infrastructure into products that actually make sense for small and growing businesses. That means sitting at the intersection of product strategy, commercial design, and the UAE government's vision for a thriving SMB economy. What I actually do:- Define product strategy for a segment that's underserved, under-resourced, and massively important to the UAE's economic future.- Lead cross-functional teams across product, commercial, and tech to bring ICT solutions to market

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