Mohamed Selmi
Bilingual Creative Director · Arabic/English Copywriting · 15+ Years Across MENA
The move
MoveSharkNinja → twofour54 Abu Dhabi - Media and Entertainment Hub
TitleArabic Copywriter Lead → Creative Director/Copywriter
LocationLondon → Dubai
Career arcRooted in UAE★
Cross-border moveYes · United Kingdom → United Arab Emirates
Native languageArabic
Years in UAE12.9
Total experience11.2 years
twofour54 Abu Dhabi - Media and Entertainment Hub headcount201-500 employees
twofour54 Abu Dhabi - Media and Entertainment Hub industryMedia Production
twofour54 Abu Dhabi - Media and Entertainment Hub HQAbu Dhabi
twofour54 Abu Dhabi - Media and Entertainment Hub founded2008
twofour54 Abu Dhabi - Media and Entertainment Hub typeGovernment Agency
Career arc
- Creative Director/CopywriterMar 2026 — Present
twofour54 Abu Dhabi - Media and Entertainment Hub - Arabic Copywriter LeadAug 2024 — Present
SharkNinja· London Area, United Kingdom· Contract
- Arabic Localization ConsultantApr 2024 — Jan 2025
Uber· San Diego, California, United States· Contract - Creative Copy DirectorJun 2023 — Feb 2024
Conway+Partners· New York, United States· Contract
- Copy DirectorMar 2023 — May 2023
Dentsu Creative Amsterdam· Contract
- UX Copy Director ConsultantJan 2023 — Apr 2024RRule of Three - The Copywriting Studio· London, England, United Kingdom· Contract
- Copy Director ConsultantNov 2022 — Mar 2023
VISUALHOUSE· New York, United States· Contract
- Bilingual Content Lead (Noor Riyadh Festival)Jul 2022 — Mar 2023
Pico EMEA· Dubai, United Arab Emirates· Contract
- Copy Director ConsultantJun 2022 — Sep 2023
The Giving Movement· Dubai, United Arab Emirates· Part-time - Creative Director | Arabic Copy Director | Content Lead & StrategistMar 2015 — Mar 2026
Dubai Media City· Dubai, United Arab Emirates - —Present·
- —Present·
- —Present·
- —Present·
Education
- Suez Canal UniversityBachelor of Arts (B.A.) · English LiteraturePresent
Languages
- English · Full professional
- Arabic · Native or bilingual