Mohamed Shaboury, EMBA
Director Events & Sponsorship at e& UAE | EMBA | Transforming Partnerships into Impactful Brand Stories
The move
MoveEtisalat UAE → e& UAE
TitleManager / Events & Sponsorship → Director / Events & Sponsorship
LocationAbu Dhabi → Dubai
Career arcRooted in UAE★
Cross-border moveYes · United Arab Of Emirates. → United Arab Emirates
Native languageEnglish, Arabic
Years in UAE18.3
Total experience22.2 years
e& UAE headcount10,001+ employees
e& UAE industryTelecommunications
e& UAE HQAbu Dhabi
e& UAE typePublic Company
Career arc
- Director / Events & SponsorshipAug 2025 — Present
e& UAE· Dubai, United Arab Emirates· Full-time - Sr.Manager / Events & SponsorshipJun 2016 — Presente& UAE· Dubai, United Arab Emirates· Full-time
- Manager / Events & SponsorshipNov 2013 — Jun 2016
Etisalat UAE· Abu Dhabi, United Arab of Emirates.· Full-time - Manager / Brand OperationsNov 2008 — Nov 2013Etisalat UAE· Abu Dhabi, United Arab of Emirates.· Full-time
- Marketing CoordinatorJun 2007 — Oct 2008
Nile Radio Productions (NRP)· 6th of October, Cairo, Egypt.
- Promotions/Artwork DesignerJan 2006 — May 2007
Free Lancer· Full-time
- Project & Marketing ManagerJan 2004 — Jan 2006
18-28
Education
- Port Said Language SchoolHigh School Degree1988 — 2001
- Helwan University CairoBachelor’s Degree · Applied Arts (Printing, Publishing & Packaging Section)2001 — 2006
- RITIMarketing Diploma · Marketing/Marketing Management, General2008 — 2008
- Hult International Business SchoolExecutive Masters of Business Administration · Marketing/Marketing Management, General2019 — 2020
Languages
- English · Native or bilingual
- Arabic · Native or bilingual
- Italian · Elementary
Top skills
Team SynergyBrand ArchitectureSponsorship & EventsBrand AwarenessAdvertisingGlobal Presence
About
Director of Events & Sponsorship at e& | 18+ years shaping iconic brand experiences across the UAE. Executive MBA | Delivered 300+ high-impact events & sponsorships in telecom, entertainment & sports, engaging millions on-ground & online. Passionate about turning every partnership into a memorable brand moment with measurable ROI.