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Mounir Mouine

Senior Director - Digital Design @ e& UAE | UX, UI, Digital Content, Digital Marketing, Customer Experience
20.9 yrs experienceTelecommunications
Oct 2020

The move

MoveEtisalat UAE e& UAE
TitleDirector - Digital Design Head of Digital Design
LocationDubai Dubai
Career arcLong-term resident
Cross-border moveNo — same country
Years in UAE15.2
Total experience20.9 years
e& UAE headcount10,001+ employees
e& UAE industryTelecommunications
e& UAE HQAbu Dhabi
e& UAE typePublic Company

Career arc

  1. Director - Digital DesignOct 2022 — Aug 2024
    Etisalat UAE· Dubai, United Arab Emirates· Full-time
  2. Head of Digital DesignOct 2020 — Present
    e& UAE· Dubai, United Arab Emirates· Full-time
  3. Director, Service ExcellenceSep 2018 — Present
    Etisalat· Dubai· Full-time
  4. Senior Manager, Knowledge Management & SOPsMar 2015 — Present
    Etisalat
  5. Senior Manager, Digital Experience & Process ReengineeringAug 2013 — Mar 2015
    Bell Canada· Montreal, Canada Area
  6. Senior Manager, Call Centre Routing Design & Delivery ProgramOct 2011 — Jul 2013
    Bell Canada· Montreal, Canada Area
  7. Senior Manager, Root cause management programJan 2010 — Oct 2011
    Bell Canada· Montreal, Canada Area
  8. Senior Manager, Call center operationsJan 2007 — Dec 2009
    Bell TV· Montreal, Canada Area
  9. Call Centre Team ManagerMay 2005 — Jan 2007
    Bell TV· Montreal

Education

Languages

  • English · Full professional
  • Arabic · Full professional
  • French · Full professional

Top skills

Digital ChannelsProcess ImprovementAgile MethodologiesUser ResearchUX ResearchAgile Project Management

About

Visionary digital leader and iF Design Award winner with over 15 years of experience driving UX/UI innovation, product design transformation, and strategic growth across telecommunications, digital marketplaces and technology sectors. Proven track record in building high-performing design studios, leading multimillion-dollar digital programs, and shaping the vision for an AI-powered digital interface. Currently Head of Digital Design at e& UAE, managing a design portfolio of 7 mobile apps, 3 websites, self-assisted store (SAS) experiences, and retail digital interfaces. Adept at steering cross-functional alignment, scaling agile design operations, and transforming user experiences into business value. Recognized for delivering impact at the intersection of design, technology, and busines

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