Mustafa Shamseldin

Career arc

1. Member of Board of DirectorsJan 2026 — Present

   World Food Program USA
2. Senior Vice President - Category Growth Acceleration, Global Foods and BeveragesJul 2025 — Present

   PepsiCo· Dubai, United Arab Emirates· Full-time
3. Category Growth Officer & CMO, International FoodsDec 2022 — Jul 2025

   PepsiCo· New York, United States· Full-time
4. Chief Marketing Officer - Africa Middle East & South AsiaJan 2020 — Jan 2023

   PepsiCo· Dubai· Full-time
5. General Manager & SVP, Foods - Asia, Middle East and North AfricaJan 2019 — Jan 2020

   PepsiCo· Dubai, United Arab Emirates· Full-time
6. Vice President Snacks Category - Middle East & North AfricaNov 2016 — Dec 2018

   PepsiCo· Dubai, United Arab Emirates
7. Founding investorFeb 2016 — Present

   5th Season Fruit· Amsterdam, North Holland, Netherlands· Self-employed
8. Limited Partner2015 — Nov 2023

   Endure Capital
9. General Manager - Saudi & YemenDec 2013 — Nov 2016

   PepsiCo· Jeddah
10. Senior Marketing Director GCC beveragesNov 2010 — Nov 2013

    PepsiCo· Jeddah
11. Marketing Director Egypt and North East Africa BeveragesJan 2008 — Oct 2010

    PepsiCo· Cairo
12. Regional Marketing Director - Middle East, North Africa and Turkey2004 — 2008

    Henkel· Dubai
13. Regional Marketing Manager2002 — 2004

    Americana
14. Category brand Manager1997 — 2002

    Procter & Gamble

Education

• Al Nahda National schools
  IGCSEPresent
• The American University in Cairo
  Bachelor of Applied Science (B.A.Sc.) · Mechanical Engineering1991 — 1996
• Cranfield University - Cranfield School of Management
  2006 — 2006
• University of Pennsylvania - The Wharton School
  Creating and Implementing Strategy for Competitive Advantage · StrategyPresent

About

Purpose-Driven. Human Enthusiast. Diversity Champion. Engineer turned Business Executive. Board member. Startups to Fortune 50 companies. Over 27 years in consumer goods and a proven track record leading multi-billion dollar businesses, and scaling up new businesses globally. Managed multi-billion dollar P&Ls, led business transformation initiatives ranging from change of ownership, M&A integrations, and large scale turnarounds. Operated at all organization levels from frontline, to executive, to enterprise strategy and global leadership. In the current role as Senior Vice President Growth Category Growth Acceleration - Global Foods and Beverages at PepsiCo, leads PepsiCo’s strategic growth philosophy, and partners with the food and beverage leaders to drive accelerated growth for PepsiC

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