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Nafi Assaf

Product Innovation | Platform Monetization | AI-Driven Transformation
19.3 yrs experienceTelecommunications
Jul 2024

The move

MoveHarvard Business Review e& UAE
TitleMember of The Advisory Council Director Product Development - NaaS & Connectivity
LocationDubai Dubai
Cross-border moveNo — same country
Years in UAE10.6
Total experience19.3 years
e& UAE headcount10,001+ employees
e& UAE industryTelecommunications
e& UAE HQAbu Dhabi
e& UAE typePublic Company

Career arc

  1. Director Product Development - NaaS & ConnectivityJul 2024 — Present
    e& UAE· Full-time
  2. Member of The Advisory CouncilOct 2022 — Present
    Harvard Business Review
  3. Sr. Manager NaaS & ConnectivityOct 2018 — Jun 2024
    Etisalat UAE· Dubai· Full-time
  4. Product Development Manager - Digital & Managed ServicesDec 2014 — Oct 2018
    Etisalat UAE· Dubai, United Arab Emirates· Full-time
  5. Project Manager - Etisalat Business SolutionsNov 2013 — Dec 2014
    Omnix International· Dubai· Full-time
  6. Senior Billing SpecialistFeb 2007 — Nov 2013
    JAWWAL· Full-time

Education

Top skills

Executive ManagementBusiness DevelopmentNetwork Function VirtualizationSolutions MarketingNetwork as a Service NAASArtificial Intelligence (AI)

About

Products that ship. Platforms that scale. Engineering that creates market value.My work sits at the convergence of product architecture, development, and portfolio execution — turning complex telecom and network capabilities into AI-enabled services and connectivity solutions that enterprise customers adopt at scale.I operate across B2B telecom and digital platforms, aligning product, engineering, and commercial strategy to deliver scalable growth, faster commercialization, and sustained P&L impact.My focus is on building software-driven telecom offerings that translate infrastructure into measurable business outcomes — from new revenue streams to enterprise adoption at scale.📌 Member, Advisory Council — Harvard Business Review Advisory Council

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