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Natay Salim

Product Design Director | Fintech & Crypto UX | Design Systems | Building Scalable Digital Banking Experiences
15.6 yrs experienceDesign
Mar 2026

The move

MoveM2 → Emirates NBD
TitleProduct Design Manager → Senior Director of Product Design
LocationDubai → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
UAE federal / sovereign destinationYes ★
Native languageArabic
Years in UAE1.0
Total experience15.6 years
Emirates NBD headcount10,001+ employees
Emirates NBD industryBanking
Emirates NBD HQDubai, United Arab Emirates
Emirates NBD typePublic Company

Career arc

  1. Senior Director of Product DesignMar 2026 — Present
    Emirates NBD· Dubai, United Arab Emirates· Full-time
  2. Product Design ManagerNov 2022 — Mar 2026
    M2· Full-time
  3. Senior Product DesignerFeb 2022 — Nov 2022
    BitOasis· Dubai, United Arab Emirates· Full-time
  4. Senior Product DesignerFeb 2021 — Jan 2022
    Ritech Group of Companies
  5. Senior Product DesignerFeb 2021 — Apr 2022
    McKinsey & Company· Istanbul, Turkey· Contract
  6. JuryJan 2021 — Mar 2021
    Orpetron
  7. Senior Product Designer & Art DirectorSep 2018 — May 2022
    4129Grey· Istanbul, Turkey· Full-time
  8. Senior UI/UX Designer, Project managerOct 2016 — Jan 2019
    WhizzBees· Kiev Region, Ukraine
  9. Senior UI DesignerApr 2014 — 2016
    Verisun Teknoloji A.Ş.· Istanbul, Turkey
  10. Art DirectorJan 2010 — Apr 2014
    Comix Group· Turkey

Languages

  • English · Full professional
  • Arabic · Native or bilingual
  • Turkish · Elementary

Top skills

User Experience (UX)InDesignLogo DesignProduct DesignZbrushMagazine Layout Design

About

Bio: Design manager focused on building world-class digital products in fintech and crypto. Over the past decade I’ve worked at the intersection of product, design systems, and scalable digital experiences. I specialize in turning complex financial products into intuitive user experiences that scale across platforms at M2, BitOasis, and Spintop. • Led UX teams for digital banking products used by 2M+ customers • Built a scalable design system used across 5 product teams • Reduced average task completion time by 40% across core fintech journeys in 'Trading, Earn, Staking, Crypto Loans'. • Improved transaction completion rate by 22% through UX optimization Previous work: I’ve led design initiatives for McKinsey & Company, Mastercard, MBC Group, Castrol, L’Oréal.

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