
Nizar Fakhoury
Senior Advisor | Tourism, Destination Development, & Sports Events | 23+ Years Across the GCC | Advisory Board Member
The move
MoveSaudi Tourism Authority | الهيئة السعودية للسياحة → The Royal Commission for AlUla
TitleDirector of Product Development → Executive Director - Priority Sports
LocationRiyadh → Al ‘Ulá
Cross-border moveYes · Saudi Arabia → Al ‘Ulá
Years in UAE13.0
Total experience23.1 years
The Royal Commission for AlUla headcount1,001-5,000 employees
The Royal Commission for AlUla industryGovernment Administration
The Royal Commission for AlUla HQSaudi Arabia, AlUla
The Royal Commission for AlUla founded2017
The Royal Commission for AlUla typeGovernment Agency
Career arc
- Executive Director - Priority SportsOct 2024 — Oct 2025
The Royal Commission for AlUla· Al ‘Ulá· Full-time - Advisory Board MemberOct 2023 — PresentSSaudi Entertainment and Amusement (SEA) Expo· Riyadh, Saudi Arabia· Part-time
- Executive Director - Destination DevelopmentOct 2021 — Jan 2025
The Royal Commission for AlUla· Full-time - Director of Product DevelopmentMar 2020 — Dec 2021
Saudi Tourism Authority | الهيئة السعودية للسياحة· Riyadh, Saudi Arabia· Full-time
- Assistant Director, Product DevelopmentFeb 2019 — Feb 2020RRas Al Khaimah Tourism Development Authority
- Senior Manager, OperationsDec 2017 — Feb 2019RRas Al Khaimah Tourism Development Authority
- Founder & Managing Director2013 — Dec 2017
Urban Peak ME· Dubai
- Customer Marketing Manager2011 — Jun 2013
PepsiCo· Dubai - UAE - Sales Manager - BahrainNov 2010 — May 2011
Nestle· Manama - Bahrain
- Area Channel Category Sales Development ManagerFeb 2010 — Nov 2010
Nestlé· Dubai - UAE - Country Business ManagerJun 2008 — Feb 2010
Nestlé S.A.· Dubai - UAE
- Channel Category Sales Development ManagerFeb 2006 — May 2008
Nestle· Dubai - UAE
- Category Operations Supervisor2005 — 2006
Unilever· Dubai - UAE - Account Executive - KSA2003 — 2005
Leo Burnett· Jeddah, KSA
Education
- International CollegeHigh School Diploma1997
- Lebanese American UniversityBS · Marketing (major), Physcology (minor)1997 — 2002