Nurcan Bicakci Arcan
Senior Marketing Executive | Board Member | Global 200 Women Power Leaders 2024 | Marketing Transformation Advisor | Chairwoman of AI & Data Committee @MMA | CPX | G42 |
Ex-PwC, Ex-SAS
The move
MoveAkinon → CPX
TitleCMO → Vice President, Marketing & Communications
LocationDubai → United Arab Emirates
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE8.1
Total experience24.5 years
CPX headcount501-1,000 employees
CPX industryComputer and Network Security
CPX HQAbu Dhabi
CPX typePrivately Held
Career arc
- Vice President, Marketing & CommunicationsJan 2025 — Present
CPX· United Arab Emirates· Full-time - CMOJan 2024 — Oct 2024
Akinon· Dubai, United Arab Emirates· Full-time
- Co-FounderJan 2022 — Jan 2024Hhttps://www.linkedin.com/redir/suspicious-page?url=Mahalle%2eae· Dubai, United Arab Emirates
- Regional Marketing Director, Emerging EMEAJan 2022 — Jan 2024
SAS· Dubai, United Arab Emirates· Full-time - Board MemberOct 2020 — Present
MMA MEA + MMA Europe
- Regional Marketing Director, Central & Eastern Europe, Russia, Middle East & AfricaJan 2020 — Jan 2022SAS· Dubai, United Arab Emirates· Full-time
- Regional Marketing Director, Middle East, Turkey and Eastern EuropeJul 2017 — Jan 2020SAS· Istanbul, Turkey
- Regional Marketing Manager, Middle East, Africa & TurkeyAug 2015 — Jun 2017SAS· Istanbul, Turkey
- Marketing Manager, TurkeyAug 2014 — Aug 2015
SAS Turkey· Istanbul, Turkey
- VP, International Business Development, Sales & MarketingMay 2012 — Sep 2014
Promart
- Marketing ManagerApr 2008 — May 2012AArgela Technologies (Turkish Telecom Group)· Istanbul, Turkey
- Country managerSep 2006 — Apr 2008
Neomobile· Istanbul, Turkey & Rome, Italy
- Category Manager/VASSep 2004 — Sep 2006
Turkcell· Istanbul, Turkey - Product Manager/Content Business & Partnering ManagementMay 2003 — Sep 2004Turkcell· Istanbul, Turkey
- AuditorOct 2001 — May 2003
PricewaterhouseCoopers
Education
- Goethe Institute, GermanyIntensive Language Study2001 — 2001
- Boğaziçi ÜniversitesiBachelor’s Degree · Business Administration1997 — 2001
- Oxford Brookes UniversityMaster of Business Administration (M.B.A.) · Global MBA, Hybrid2014 — 2016
Top skills
Ecosystem ManagementStrategic Marketing ManagementGrowth StrategiesContent MarketingBudget ManagementDiverse team management
About
Senior marketing executive with 20+ years leading EMEA field & digital marketing and communications for high-growth B2B technology and SaaS companies. Proven track record driving demand generation, ABM, and partner programs across 85+ countries with teams spanning 14 markets. Currently leading marketing transformation at CPX, G42’s cybersecurity company, leveraging AI agents and data-driven strategies to build scalable pipeline engines. Board-level thought leader and MMA Chair of Data & AI Committee.