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Omar Saheb

CMO | VP Marketing & E-commerce @ Samsung Electronics MENA | Board Member @ GS1 UAE | IWBD Committee
23.2 yrs experienceConsumer Electronics
Mar 2024

The move

MoveKellogg Company → Samsung Electronics MENA
TitleRegional Marketing Director, Snacks & Activation → Vice President Marketing & Online Sales | CMO MENA​
LocationDubai → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE11.0
Total experience23.2 years
Samsung Electronics MENA headcount10,001+ employees
Samsung Electronics MENA industryComputers and Electronics Manufacturing
Samsung Electronics MENA HQDubai
Samsung Electronics MENA typePublic Company

Career arc

  1. Advisory Board MemberOct 2025 — Present
    GS1 UAE
  2. Member - CMO committeeNov 2024 — Present
    IWBD - On Board Women· Dubai, United Arab Emirates· Freelance
  3. Vice President Marketing & Online Sales | CMO MENA​Mar 2024 — Present
    Samsung Electronics MENA· Dubai, United Arab Emirates
  4. Head of marketing & Online/ E-commerceJan 2024 — Present
    Samsung Electronics MENA· Dubai, United Arab Emirates
  5. Regional Marketing Director MENAApr 2019 — Feb 2024
    Samsung Electronics MENA· Dubai
  6. Regional Marketing Director, Snacks & ActivationMar 2015 — Apr 2019
    Kellogg Company
  7. Senior Commercial Operation Manager Shave Care (Gillette)Jun 2013 — May 2015
    Procter & Gamble
  8. Group Brand Operations Manager (Media/Digital/Direct to Consumer – all P&G Brands)Jun 2012 — Jun 2013
    Procter & Gamble
  9. Brand Manager Hair Care (Pantene & Herbal Essence)May 2011 — Jun 2012
    Procter & Gamble
  10. Brand Manager Small Domestic Appliances (Braun)Jun 2008 — May 2011
    Procter & Gamble
  11. Assistant Brand Manager Skin Care (Olay)May 2006 — May 2008
    Procter & Gamble
  12. Assistant Brand Manager Brand Operations/Corporate MarketingApr 2004 — Apr 2006
    Procter & Gamble
  13. Software SpecialistAug 2003 — Apr 2004
    Syriatel Mobile Telecom· Full-time
  14. Software EngineerMay 2002 — Dec 2002
    CMC Electronics· Montreal, Canada Area

Education

Languages

  • Arabic
  • French
  • English

Top skills

Business-to-Business (B2B)Go-to-Market StrategyCultural SensitivityPublic RelationsMarketing LeadershipOnline Sales

About

With over 20 years of experience in marketing, branding, and digital innovation, I specialize in building high-performing teams that deliver impactful strategies, accelerate business growth, and elevate brand equity in competitive markets. As CMO at Samsung Electronics MENA, I lead a dynamic, high-performance team focused on shaping the region’s marketing vision, optimizing digital investments, and tailoring strategies for diverse markets. My core expertise in e-commerce centers on direct-to-consumer (DTC) growth and performance marketing, leveraging data-driven insights to drive measurable results. In addition to my role at Samsung, I also serve as a Board Member at GS1 UAE, contributing to industry-wide efforts that advance digital standards, data transparency, and innovation across th

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