
Pascal Armoudom
The move
Career arc
- Managing Director Middle East, India & AfricaMar 2026 — Present
IDR· Dubai, United Arab Emirates· Full-time - PartnerJun 2023 — Mar 2026
Kearney· Dubai, United Arab Emirates· Full-time - Strategy Advisor to Chief Executive OfficerAug 2022 — Jun 2023
Events Investment Fund
- PartnerJun 2021 — Aug 2022
Advancy· Ville de Paris, Île-de-France, France
- Chief Strategy & Innovation OfficerFeb 2019 — Feb 2021
Public Investment Fund (PIF) - Member of the BoardDec 2017 — Dec 2020
CAMUS WINES & SPIRITS
- PartnerJan 2015 — Jan 2019
Kearney· Paris Area, France - PartnerAug 2000 — Dec 2014
Kearney· Shanghai - FounderOct 1997 — Aug 1999RRTI (entrepreneurship experience)
- Brand ManagerFeb 1995 — Oct 1997
Procter & Gamble
Education
- emlyon business schoolMaster · Business Administration1990 — 1993
- ESSEC Business SchoolMBA · Business administration1999 — 2000
Languages
- German · Professional working
- Anglais · Native or bilingual
- French · Native or bilingual
Top skills
About
Pascal Armoudom has always been fascinated by customer behaviour. “I started my career as a brand manager with Procter & Gamble,” he says. “And ever since then, I have been curious about what people do, what their routines are, and what drives decisions and preferences. There is always something new to learn.” After taking up an opportunity to start a new business, Pascal decided to take the skills he gained back into the corporate world, and joined Kearney as a strategy consultant in 2000. “I like to take on new opportunities and ideas, and drive them as if it was my own business,” he continues. “It means I get to combine analytical and strategic thinking with an entrepreneurial mindset.”During his first 18 years with Kearney, Pascal worked with clients in the tourism, luxury and cons