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Peter Jacob

PR Agency Managing Director | Working Parent | Specialist in Integrated Campaigns | Human-First Approach | MEPRA Board Member | PRWeek Middle East Power Book + Top Agency Leader | Passion for Storytelling
26.9 yrs experiencePublic Relations & Communications
Dec 2022

The move

MovePRCA MENA → Current Global
TitlePeople and Culture Committee Member → Managing Director, MENAT
LocationDubai → Dubai
Career arcLong-term resident
Cross-border moveNo — same country
Years in UAE23.6
Total experience26.9 years
Current Global headcount201-500 employees
Current Global industryPublic Relations and Communications Services
Current Global HQChicago, Illinois
Current Global typePublic Company

Career arc

  1. Board Member - PR & Digital Marketing Working GroupNov 2024 — Present
    Abu Dhabi Chamber of Commerce and Industry· Abu Dhabi Emirate, United Arab Emirates· Part-time
  2. Board Member Middle East Impact Council - PR and AdvertisingMay 2024 — Nov 2025
    Fast Company· Part-time
  3. Strategy Board MemberFeb 2024 — Present
    Middle East Public Relations Association· Dubai, United Arab Emirates· Part-time
  4. People and Culture Committee MemberFeb 2024 — Oct 2025
    PRCA MENA· Dubai, United Arab Emirates· Part-time
  5. Managing Director, MENATDec 2022 — Present
    Current Global· Dubai, United Arab Emirates· Full-time
  6. Senior Marketing Integration OfficerJan 2019 — Nov 2022
    Weber Shandwick· Dubai, United Arab Emirates· Full-time
  7. CMG Engine Room Growth OfficerSep 2014 — Apr 2016
    IPG· London, United Kingdom· Full-time
  8. PR Business Director, EMEAFeb 2008 — Dec 2018
    Weber Shandwick· London, United Kingdom and Dubai, United Arab Emirates· Full-time
  9. Sales and Marketing Director, EMEAJul 2005 — Jan 2008
    Text100· London, United Kingdom· Full-time
  10. Client Services ManagerJan 2003 — May 2005
    Brands2Life· London, United Kingdom· Full-time
  11. Business Development Executive to Business Development Manager1999 — 2003
    LEWIS Global Communications· London, United Kingdom· Full-time

Education

Top skills

People ManagementPR IndustryTalent ManagementStrategic PlanningCollaborative LeadershipPeople Development

About

I’m a strategic communications leader with 25+ years’ experience advising CEOs, boards and senior stakeholders across the UK, Middle East, Europe and Africa. My career has been built on helping organisations communicate with clarity, creativity and purpose by delivering integrated programmes that shift perception, inspire action and drive business growth. As Managing Director of Current Global MENAT, I’ve led the agency from idea to launch and on the journey to becoming one of the region’s most awarded, fastest-growing earned-first consultancies, tripling revenue, shaping a high-performance culture and proving that a human-first, creativity-powered approach can win in one of the world’s most competitive markets. PRAXIS MENA, MEPRA, PRWeek, PRCA MENA and PRCA Platinum Agency of the Year

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