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Raja Trad

Chairman - Publicis Groupe MEA
45.4 yrs experienceMarketing & Advertising
Jul 2018

The move

MovePublicis Communications → Publicis Groupe
TitleCEO Publicis Communications ME → Chairman - MEA
LocationDubai → MEA
Career arcRooted in UAE★
Cross-border moveYes · United Arab Emirates → Mea
Years in UAE45.4
Total experience45.4 years
Publicis Groupe headcount10,001+ employees
Publicis Groupe industryAdvertising Services
Publicis Groupe HQParis, Ile de France
Publicis Groupe typePublic Company

Career arc

  1. Chairman - MEAJul 2018 — Present
    Publicis Groupe· MEA
  2. CEO Publicis Communications MEJan 1981 — Present
    Publicis Communications· Dubai, United Arab Emirates

Education

Top skills

AdvertisingInteractive MarketingMarketing StrategyDigital MarketingIntegrated MarketingSocial Media Marketing

About

Raja’s advertising career spans 42 years. He joined Leo Burnett ME in 1981 as an account director, working his way up to CEO 10 years later. He was CEO of the Leo Burnett Group MENA from 2001, when Leo Burnett was bought by Publicis Groupe in 2002, and was promoted in 2016 to CEO, Publicis Communications ME (a solution hub of Publicis Groupe). In 2018, Trad was appointed Executive Chairman Publicis Groupe ME. The appointment was the next step in the implementation of Publicis Groupe’s Country Leadership Model, launched in 2017, designed and implemented to put its clients at the centre to facilitate access to all its services in a fluid and modular way. Trad now oversees all of Publicis Groupe’s operations in the region; Publicis Communications, Publicis Media, and Publicis.Sapient. His

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