Ramsi Bedeir
Experience-Led Product Innovation | CX/EX Strategy & Design Leadership | Digital Government Transformation
The move
MoveCognizant → PwC Middle East
TitleSenior Director, Public Sector → Director, Experience Consulting & Innovation
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE17.5
Total experience22 years
PwC Middle East headcount10,001+ employees
PwC Middle East industryBusiness Consulting and Services
PwC Middle East HQDubai
PwC Middle East typePartnership
Career arc
- Director, Experience Consulting & InnovationMar 2026 — Present
PwC Middle East· Dubai, United Arab Emirates· Full-time - Senior Director, Public SectorJul 2023 — Feb 2026
Cognizant· Dubai, United Arab Emirates· Full-time - Associate Partner, Digital Strategy and ExperienceApr 2019 — Sep 2023
IBM iX· Dubai, United Arab Emirates - Customer Experience Director, Digital Strategy & ExperienceJul 2016 — Mar 2019IBM iX· Dubai, United Arab Emirates
- Customer Experience Manager, Digital Strategy & ExperienceJan 2015 — Jul 2016IBM iX· Dubai, United Arab Emirates
- Managing Consultant, Strategy and AnalyticsJun 2014 — Dec 2014IIBM Global Business Services· Dubai, United Arab Emirates
- Senior Consultant, Strategy and TransformationJul 2012 — Jun 2014IIBM Global Business Services· Dubai, United Arab Emirates
- Consultant, Strategy and TransformationNov 2008 — Jul 2012IIBM Global Business Services· Dubai
- Account ExecutiveSep 2007 — Nov 2008
Impact BBDO - Junior Brand Manager (Internship)Jul 2006 — Dec 2006
Diageo
- Live Presenter and BroadcasterJul 2004 — Aug 2007
Radio One
Education
- American University of BeirutBachelor · Business Administration; Marketing2003 — 2007
- American Community SchoolDiploma · International Baccalaureate1995 — 2003
Top skills
AdaptiveCreative Concept DevelopmentAudience SegmentationAnalytical AbilitiesProduct InnovationCustomer Experience