The Wire
← back to the wire

Rana El Deeb

Head of Strength & Conditioning
13.5 yrs experienceSports
Apr 2026

The move

MoveMprove Fitness Center Wellfit
TitleCrossfit Coach Head of Strength & Conditioning
LocationUnited Arab Emirates Dubai
Career arcRecent arrival
First time at this levelYes
Cross-border moveNo — same country
Years in UAE6.8
Total experience13.5 years
Wellfit headcount201-500 employees
Wellfit industryWellness and Fitness Services
Wellfit HQDubai
Wellfit founded2021
Wellfit typePrivately Held

Career arc

  1. Head of Strength & ConditioningApr 2026 — Present
    Wellfit· Dubai, United Arab Emirates· Full-time
  2. Strength And Conditioning CoachOct 2023 — Mar 2026
    Wellfit· United Arab Emirates· Full-time
  3. Crossfit CoachMay 2022 — Aug 2023
    Mprove Fitness Center· United Arab Emirates· Full-time
  4. Crossfit InstructorJun 2019 — Jun 2022
    GoldBox Fitness· Dubai, United Arab Emirates· Full-time
  5. Crossfit InstructorJun 2018 — May 2019
    Flare Fitness· Kuwait City, Kuwait· Full-time
  6. Crossfit InstructorApr 2015 — Apr 2017
    Stars Crossfit· Full-time
  7. English TranslatorMay 2010 — Apr 2014
    Bibliotheca Alexandrina· Alexandria Governorate, Egypt

Education

Top skills

CrossFitSports events orgnizationMicrosoft ExcelSports CoachingTeam LeadershipFitness Training

About

As a Strength and Conditioning Coach at Wellfit since October 2023, my focus has been on fostering a supportive and inclusive fitness environment. With over 12 years of experience in coaching and certifications in CrossFit Level 1, Gymnastics, and Weightlifting, I bring a people-centered approach to program development and execution. My expertise lies in team leadership and cultivating club culture, ensuring members feel empowered to achieve their fitness goals. I am deeply committed to delivering professional classes and building a strong sense of community within the organization.

Share this move