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Rawan Alool

Director Channel Launch Management at du | MBA & PMP | UAE National
18.4 yrs experienceTelecommunications
Jan 2020

The move

MoveHSBC du
TitlePMO Manager, MENA Region Director Channel Launch Management
LocationDubai Dubai
Career arcRooted in UAE
Cross-border moveYes · Dubai United Arab Emirates
UAE federal / sovereign destinationYes
Years in UAE18.5
Total experience18.4 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company

Career arc

  1. Director Channel Launch ManagementJan 2020 — Present
    du· Dubai, United Arab Emirates· Full-time
  2. Senior Manager - IT Performance & GovernanceSep 2016 — Dec 2019
    du· Dubai Emirate, United Arab Emirates
  3. IT Performance & Managed Services Governance ManagerJan 2013 — Aug 2016
    du· Dubai
  4. PMO Manager, MENA RegionJul 2012 — Dec 2012
    HSBC· Dubai
  5. Sr. Project ManagerJan 2012 — Jun 2012
    EMC· Dubai, United Arab Emirates
  6. Project ManagerJul 2007 — Dec 2011
    EMC· Dubai

Education

Top skills

SQLResource ManagementIT Service ManagementChange ManagementVisioSDLC

About

Product Launch Director at du, leading major transformation programs, digitization initiatives, customer base migrations, and high-impact product launches across multiple channels and customer touchpoints. With over 10 years of experience across telecom, enterprise, banking, government, and oil & gas sectors, I have delivered end-to-end projects, data migrations, and large-scale customer programs — both as a project leader at EMC and now driving market readiness and operational execution at du. Skilled in driving automation, enhancing customer experience and journeys, and improving KPIs such as NPS and CSAT through operational efficiencies, seamless readiness, channel enablement, and stakeholder engagement. Passionate about delivering transformation with speed, quality, and measurabl

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