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Reda Raad

Group CEO | Founder | Board Member | Disruption® Champion | Creative Business Leader | YPO | Helping organizations unlock a greater share of the future through Disruptive thinking
26.3 yrs experienceMarketing & Advertising
Feb 2016

The move

MoveYPO → TBWA\Raad
TitleChapter Chair → Group CEO
LocationDubai → Dubai
Career arcLong-term resident
Cross-border moveYes · United Arab Emirates → Dubai
Years in UAE24.9
Total experience26.3 years
TBWA\Raad headcount201-500 employees
TBWA\Raad industryAdvertising Services
TBWA\Raad HQDubai
TBWA\Raad founded1999
TBWA\Raad typePrivately Held

Career arc

  1. Chapter ChairJan 2021 — Jan 2023
    YPO· Dubai, United Arab Emirates
  2. Group CEOFeb 2016 — Present
    TBWA\Raad· Dubai
  3. MemberOct 2013 — Present
    YPO· Dubai, United Arab Emirates
  4. Chief Operating Officer- MENAFeb 2007 — Feb 2016
    TBWA\Raad
  5. Group Managing DirectorFeb 2000 — Feb 2007
    TBWA\Raad

Education

Languages

  • Arabic · Full professional
  • French · Limited working
  • English · Full professional

Top skills

MarketingIntegrated MarketingMarketing ManagementOnline AdvertisingSocial MediaInteractive Marketing

About

I’m Reda Raad, Group CEO and Co-Founder of TBWA\RAAD—a firm I helped build from a small creative team into one of the Middle East’s most respected and awarded communications networks. Over the past two decades, I’ve had the privilege of leading an extraordinary group of individuals across 11 offices, nurturing a culture of bold ideas, inclusion, and meaningful growth. My work sits at the intersection of brand, culture, and innovation. I believe creativity is more than a tool for attention—it is a lever for transformation. It can shift perceptions, open minds, and elevate entire regions. This belief has guided our journey from an independent startup to a recognized global player, where our work continues to push boundaries and expand what’s possible for brands across the MENA region. At T

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