Reg Randall

Career arc

1. Management Consultant | Board MemberMay 2018 — Present

   Independent Consultant· Dubai, United Arab Emirates· Full-time
2. CEOJun 2011 — Apr 2018

   Masafi LLC· Dubai, United Arab Emirates· Full-time
3. General Manager (GM)/ Country Head: Coca-ColaJan 2009 — Jun 2011

   DAL Food Industries, Sudan· Khartoum, Sudan· Full-time
4. President/Managing Director (MD) - Coca-Cola Korea Bottling Company (Amatil Australia)Jul 2005 — Oct 2007

   The Coca-Cola Company· Seoul, South Korea· Full-time
5. Executive Director Sales, Marketing, & Operations, Coca-Cola Korea Bottling Company1999 — 2005

   The Coca-Cola Company· Seoul, Seoul, South Korea· Full-time
6. General ManagerMay 1997 — May 1999

   AAmalgamated Beverage Industries· Richards Bay Area, South Africa
7. General Manager1987 — 1997

   Golden Lay Farms Ltd.· South Africa· Full-time

Education

• Miller Heiman
  · Strategic Selling Sales Development ProgramJul 2002 — Jul 2002
• Dale Carnegie Training
  · Dale Carnegie Leadership programSep 2002 — Dec 2002
• Barlow Rand Leadership Institute
  Management, Business Administration and Finance Diploma1990 — 1992
• Management Development Centre
  · Organizational Behaviour & DevelopmentApr 1990 — Apr 1990
• University of KwaZulu-Natal
  BSc · Agriculture Production1982 — 1986
• Harvard Business School Executive Education
  Program in Strategy Building & Sustaining Competitive AdvantagePresent
• Van Niekerk Management Development
  · Commercial Negotiating SkillsJul 1992 — Jul 1992

About

CEO, Board Member, and Board Advisor with a proven track record of accelerating value creation and building high-performance organizations across Asia, Africa, and the Middle East. My experience spans strategic planning, P&L responsibility, data analytics, and international business operations, with an emphasis on turnaround strategies, sustainable growth, and operational excellence. Throughout my career, I’ve consistently delivered successful outcomes, even in times of crisis and uncertainty, by: • Maximizing profitability and market share growth • Spearheading rapid result cost-reduction initiatives • Transforming underperforming teams and structures into effective, high-performing systems • Fostering collaboration among key stakeholders to uncover hidden opportunities Currently, I advis

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