Ritesh Purohit
Director of Marketing | Strategy | Digital | B2C | Data-driven growth | du; ex-Etisalat, Airtel, Hutch & BPL Mobile |
The move
MoveEmirates Telecommunication Corp - Etisalat → du
TitleMobile Prepaid Marketing → Director of Marketing
LocationUAE → UAE
Career arcLong-term resident
Cross-border moveNo — same country
UAE federal / sovereign destinationYes ★
Years in UAE17.8
Total experience24.6 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company
Career arc
- Director of MarketingApr 2015 — Present
du· UAE - Mobile Prepaid MarketingAug 2008 — Apr 2015
Emirates Telecommunication Corp - Etisalat· UAE - Marketing Manager, Managed Printing ServicesJul 2006 — Jul 2008
wep peripherals ltd.
- Product Manager - Postpaid (Contract) BusinessNov 2004 — Jun 2006
Hutchison Essar· Bangalore, Karnataka
- Product Manager - Customer AcquisitionsSep 2003 — Sep 2004
Bharti Airtel· Bangalore, Karnataka - Manager - Customer Retention & Revenue EnhancementJun 2001 — Sep 2003
BPL Mobile· Coimbatore, Tamil Nadu
Education
- Frank Anthony Public SchoolPresent
- T A Pai Management InstitutePGDM · Management - Marketing1999 — 2001
Top skills
Strategic InitiativesPnLDriving PerformanceCompetitive StrategiesData AnalysisDigital Communication
About
I'm a marketer specializing in data driven marketing strategies in fast growing industries. Currently leading the marketing efforts targeting the Youth & Expat segments at du in UAE. Prior to this, I’ve led teams and worked across India and ME with strong consumer brands like Etisalat, Airtel & Hutch. I've held various roles with P&L responsibility for subscription-related services across customer acquisitions, revenue enhancement, business planning & strategy development I have an MBA from TAPMI - a leading B-school in India. My passions include photography and reading. I also believe that I have (yet to be acknowledged) superpowers which involve killing indoor plants and collecting books faster than I can read them.