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Roopesh Prashar

Experienced CFO, COO, Board Member | Ex Omnicom, Coca-Cola & Chime Plc | Expert in M&A, Financial Analysis, Risk Management, Building & Developing Teams | Experience in Private Equity and Publicly Listed entities
27.8 yrs experienceMarketing & Advertising
Mar 2025

The move

MoveNews Group International → Burson
TitleChief Operating Officer → Chief Financial Officer - Middle East, Turkey and Africa
LocationDubai → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE11.7
Total experience27.8 years
Burson headcount5,001-10,000 employees
Burson industryPublic Relations and Communications Services
Burson HQNew York
Burson typePublic Company

Career arc

  1. Chief Financial Officer - Middle East, Turkey and AfricaMar 2025 — Present
    Burson· Dubai, United Arab Emirates· Full-time
  2. Chief Operating OfficerJan 2024 — Oct 2024
    News Group International· Dubai, United Arab Emirates· Full-time
  3. Chief Financial Officer - MENASep 2018 — Dec 2023
    BBDO Worldwide· Dubai, United Arab Emirates· Full-time
  4. Global Chief Financial Officer - CSM Sport & EntertainmentJan 2015 — Aug 2017
    Chime Communications Limited· London, United Kingdom· Full-time
  5. Global CFO & Partner - Public Relations DivisionJul 2013 — Dec 2014
    Chime Communications Limited· London, United Kingdom
  6. Public Relations Division CFO - Middle EastDec 2008 — Jun 2013
    Chime Communications Limited· Dubai, United Arab Emirates
  7. Director of Finance & Operations - Multi Channel Retail (WW Ecommerce Platform)Sep 2005 — Oct 2008
    Woolworths Group Plc· London, United Kingdom· Full-time
  8. Director of Finance - EntertainmentOct 2004 — Sep 2005
    Woolworths Group Plc - MVC Entertainment· London, United Kingdom· Full-time
  9. Commercial Finance ManagerOct 2002 — Oct 2004
    Woolworths Group Plc· London, United Kingdom
  10. Retail AccountantSep 2000 — Oct 2002
    Woolworths Group Plc· London, United Kingdom· Full-time
  11. Finance Analyst - Graduate SchemeSep 1996 — Sep 2000
    Coca-Cola Europacific Partners· London, United Kingdom· Full-time

Education

Top skills

Management AccountingManagementManagement ConsultingInternal AuditDue DiligenceAccounting

About

Experienced COO and CFO with 20+ years of international leadership. I have led operations for global publicly listed and private companies, consistently driving year on year growth and efficiencies including major M&A activity. Adept at driving strategic direction, leading high-performance teams, and implementing operational plans to maximise stakeholder value. I bring a broad, cross-functional perspective to drive innovation and growth in dynamic and fast-paced environments. Prior to joining News Group International, I was the Chief Financial Officer for the MENA region at BBDO Worldwide, one of the largest advertising and integrated marketing communications networks in the world. Before this I held leadership roles at Chime Communications Plc for 10 years, with the last role in the sp

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