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Rula Zaidan

Managing Director
24.0 yrs experienceMarketing & Advertising
Dec 2019

The move

MoveAlabalii.com CosmeSurge
TitleCo-Founder & Managing Partner Head of Marketing
LocationDubai United Arab Emirates
Career arcRooted in UAE
Cross-border moveNo — same country
Native languageArabic
Years in UAE22.8
Total experience24.0 years
CosmeSurge headcount201-500 employees
CosmeSurge industryHospitals and Health Care
CosmeSurge HQDubai, Dubai
CosmeSurge founded1998
CosmeSurge typePrivately Held

Career arc

  1. Head of MarketingDec 2019 — Jul 2023
    CosmeSurge· United Arab Emirates· Full-time
  2. Co-Founder & Managing PartnerJun 2019 — Oct 2022
    Alabalii.com· Dubai, United Arab Emirates
  3. Founder and Managing DirectorMay 2019 — Present
    Reachuals· Dubai, United Arab Emirates· Self-employed
  4. Head Of Marketing - LifestyleMay 2017 — Jun 2019
    Landmark Group· Dubai - United Arab Emirates
  5. Marketing ConsultantOct 2015 — Apr 2017
    Consultancy· United Arab Emirates
  6. Group Marketing Director - ConsultantFeb 2015 — Feb 2016
    Retail Arabia International· Dubai - UAE
  7. General Manager - MarketingJan 2014 — Apr 2014
    Damas Jewellery LLC· Dubai
  8. Senior Marketing Operations Manager - Bloomingdale'sSep 2010 — Dec 2014
    Al Tayer Group / Bloomingdale's - Dubai
  9. Marketing Manager2006 — Aug 2010
    Chalhoub Group
  10. Brand Manager2002 — 2006
    L'OREAL LUX· United Arab Emirates

Education

Languages

  • English · Full professional
  • Arabic · Native or bilingual
  • French · Elementary

Top skills

Market PlanningAdvertisingFashionBrand ManagementMarketing StrategyFMCG

About

A Marketing expert with over twenty eight years of experience, offering proven track record in developing and executing marketing programs. With the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance. Areas of impact include, Strategic Planning and Leadership | Brand-Building | Marketing & Business Development | Interactive marketing | Creative development | Digital Marketing and Social Media | Currently building REACHAULS a purpose-driven marketing agency that’s scaling fast across the region. We focus on bold, strategic campaigns that actually move the needle, not just check boxes. After years of working with global brands and seeing the same "out-o

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