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Russell Treadwell

Procurement Director, Voyfai | Founder, Fabrik | Transforming Global Supply Chains Through Innovation and Intelligent Systems
16.7 yrs experienceLogistics & Supply Chain
Jan 2025

The move

MoveFendale Logistics → FABRIK
TitleChief Executive Officer → Co-Founder
LocationUnited Arab Emirates → Dubai
Career arcLong-term resident
Cross-border moveNo — same country
Years in UAE17.5
Total experience16.7 years

Career arc

  1. Co-Founder2025 — Present
    FABRIK· Full-time
  2. Head of Procurement and Business DevelopmentJan 2024 — Sep 2025
    VOYFAI· Self-employed
  3. Chief Executive OfficerAug 2021 — Oct 2025
    Fendale Logistics· United Arab Emirates· Full-time
  4. Chief Commercial Officer (CCO)Apr 2021 — Present
    Fendale Logistics· United Arab Emirates· Full-time
  5. Managing Director Sanitise now UAEMay 2020 — Apr 2021
    Santise Now UAE
  6. DirectorSep 2018 — May 2020
    Advanced Supply Chain Group Ltd· Dubai
  7. International Business ManagerSep 2016 — May 2020
    fetchr· Dubai
  8. General Manager - Sales, Middle EastFeb 2016 — Jan 2019
    EFL (Expo Freight)· Dubai
  9. Route Development Manager ME ISCAug 2015 — Jan 2016
    CEVA Logistics
  10. Director2012 — Sep 2014
    Vision Intelligent Logistics· Coleshill
  11. Corporate Account ManagerAug 2008 — Mar 2012
    Metro Shipping LTD

Top skills

Freight ForwardingOcean3PLBusiness DevelopmentLogisticsExport Operations

About

Over the past 15 years, I’ve seen how fast global supply chains can shift and how the right strategy can turn disruption into opportunity. For me, success in logistics and procurement is about building smarter, stronger, and more connected systems that drive measurable business growth. As Founder of Fabrik and Procurement Director at Voyfai, I focus on transforming how companies manage supply chains by aligning technology, strategy, and partnerships to deliver real results. I’ve led initiatives that Streamlined multimillion-dollar operations across the Middle East and Europe - Optimized supplier networks to strengthen efficiency and resilience - Deployed AI-driven systems to enhance visibility and decision-making - Built commercial strategies that turned logistics into a growth eng

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