The Wire
← back to the wire
S

Saadia Qayyum

Director Brand Management
16.9 yrs experienceMarketing & Advertising
Jul 2024

The move

MoveEtisalat UAE → e& UAE
TitleSenior Manager (Brand Management) → Director Brand Management
LocationAbu Dhabi → Abu Dhabi
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE14.1
Total experience16.9 years
e& UAE headcount10,001+ employees
e& UAE industryTelecommunications
e& UAE HQAbu Dhabi
e& UAE typePublic Company

Career arc

  1. Director Brand ManagementJul 2024 — Present
    e& UAE· Abu Dhabi Emirate, United Arab Emirates· Full-time
  2. Senior Manager (Brand Management)Jul 2018 — Aug 2024
    Etisalat UAE· Abu Dhabi Emirate, United Arab Emirates· Full-time
  3. Sr. Manager / Brand & Consumer Campaign ManagementAug 2015 — Sep 2016
    Etisalat UAE
  4. Account DirectorMay 2013 — Aug 2015
    BBDO Worldwide· Dubai
  5. Account DirectorFeb 2011 — Mar 2013
    Ogilvy & Mather
  6. Account Manager2009 — 2010
    MullenLowe MENA· Dubai
  7. Account ManagerJun 2006 — May 2009
    PerceptGulf· Dubai

Top skills

BudgetingMarketing CampaignsMedia StrategyCustomer MarketingMarketing Budget ManagementMarket Research

About

As a Senior Manager (Brand Management) at Etisalat UAE, I lead the planning and execution of marketing programs that enhance the brand image, awareness, and preference of the 12th largest mobile network operator in the world. With over 15 years of experience in the communication business, I have a deep understanding of the consumer profiles and market dynamics of the telecom industry, and I leverage this knowledge to design and deliver effective and innovative campaigns that drive customer acquisition and retention. I also manage the brand communication and promotion activities across multiple channels and platforms, ensuring consistency, quality, and alignment with the brand strategy and vision. I work closely with the business leadership teams, the internal marketing teams, and the exte

Share this move

View profile on LinkedIn