The Wire
← back to the wire

Sadia Nasir

SVP Getz Pharma| Commercial Leader| Full P&L Ownership| Leading a large-scale organization and field force to drive sustainable growth.
24.7 yrs experiencePharmaceuticals
Apr 2026

The move

MoveAbbott Getz Pharma
TitleArea Marketing Director EMEA Senior Vice President
LocationDubai Karāchi
Career arcRecent arrival
First time at this levelYes
Cross-border moveYes · United Arab Emirates Pakistan
Years in UAE4.3
Total experience24.7 years

Career arc

  1. Senior Vice PresidentApr 2026 — Present
    Getz Pharma· Full-time
  2. Area Marketing Director EMEADec 2021 — Apr 2026
    Abbott· Dubai, United Arab Emirates
  3. Area Marketing DirectorFeb 2020 — Dec 2021
    GSK· Istanbul, Türkiye
  4. Sales DirectorJan 2018 — Jan 2020
    GSK· Pakistan
  5. Marketing DirectorApr 2013 — Dec 2017
    GSK· Pakistan
  6. Group Brand ManagerJul 2011 — Mar 2013
    Engro Group· Pakistan
  7. Category Head Skin CareJun 2007 — Jun 2011
    Unilever· Pakistan
  8. Trade Category Manager Shampoo, Deo and OralMay 2001 — Jun 2007
    Unilever· Pakistan

Education

Top skills

Consumer HealthcareResult Oriented ApproachMarketing StrategyBrand StrategyHCP Engagement StrategyBrand Activation

About

𝗔𝗯𝗼𝘂𝘁 𝗠𝗲. Leading strategic marketing, innovation, and regional growth across global markets to build powerful brands, expand market access, and drive long-term commercial success. Strategic and results-driven Marketing Leader with over 21 years of experience across the FMCG and Consumer Healthcare sectors, delivering brand growth, market expansion, and commercial success across Europe, the Middle East, Africa, and beyond. Proven expertise in building brands, leading innovation, and executing regional strategies within complex, multicultural, and matrixed environments. Recognized for driving marketing transformation, strengthening brand equity, and accelerating go-to-market execution through a combination of strategic foresight, consumer and HCP engagement, and operational excellence. A

Share this move