The Wire
← back to the wire

Sana N. Husain

Strategic Events, Partnerships & Experiential Marketing Leader | Driving Brand Growth, Engagement & Commercial Impact Across EMEA
20.4 yrs experienceInformation Technology & Services
Apr 2026

The move

MoveEricsson Modon
TitleRegional Head of Events - Europe, Middle East & Africa Director Group Events & Sponsorships
LocationDubai United Arab Emirates
Career arcRooted in UAE
Cross-border moveNo — same country
Years in UAE16.1
Total experience20.4 years
Modon headcount5,001-10,000 employees
Modon industryHolding Companies
Modon HQAbu Dhabi, AD
Modon typePublic Company

Career arc

  1. Director Group Events & SponsorshipsApr 2026 — Present
    Modon· United Arab Emirates· Full-time
  2. Regional Head of Events - Europe, Middle East & AfricaJan 2025 — Mar 2026
    Ericsson· Dubai, United Arab Emirates· Full-time
  3. Head of Marketing, GCCMar 2021 — Jan 2025
    Ericsson· Dubai, United Arab Emirates· Full-time
  4. Head of Events & Marketing/ Technology Experience Center ManagerMar 2016 — Mar 2021
    Honeywell· Dubai, United Arab Emirates· Full-time
  5. Sr. Events ManagerMar 2009 — Mar 2015
    Philip Morris International· Dubai, U.A.E
  6. Sales ManagerAug 2008 — Feb 2009
    ITP Media Group· Full-time
  7. Account Group ManagerApr 2005 — Jul 2008
    Gulf News· Full-time
  8. Business Development ExecutiveAug 2004 — Mar 2005
    FedEx

Education

Languages

  • English
  • Urdu

Top skills

Operations ManagementProject ManagementMarketing CommunicationsMarketing Campaign ManagementPresentationsCommunication

About

"Winning is about inches and milliseconds. Success is built on small details." – Lewis Hamilton The difference between good and great is in the details—a mindset shaped by my love for motorsports and my journey through the world of marketing, sponsorships, events, and brand storytelling. When my dream of working at Top Gear didn’t happen, I hit the throttle and built my own lane. I’ve led high-octane brand experiences at F1 races, MotoGP, and global events like Mobile World Congress, LEAP, and GITEX, creating activations that leave a lasting impact. Just like in racing, timing, strategy, and precision are everything in marketing. The smallest adjustments—a bold campaign move, the right influencer partnership, a perfectly timed activation—can make the difference between participation and

Share this move