
Sanita Sandhu
Driving Digital Transformation & Growth | Advisor to CMO’s & CEO I Global Leadership Across MENAT, EMEA, & APAC
The move
Move
WYK Digital→
Assembly Global
WYK Digital→
Assembly GlobalTitleMember of the Board of Advisors → Chief Strategy Officer EMEA
LocationUnited Kingdom → EMEA
Cross-border moveYes · United Kingdom → Emea
Years in country0.8
Total experience23 years
Assembly Global headcount1,001-5,000 employees
Assembly Global industryAdvertising Services
Assembly Global HQNew York, NY
Assembly Global typePublic Company
Career arc
- Chief Strategy Officer EMEAApr 2026 — Present
Assembly Global· EMEA· Full-time - Member of the Board of AdvisorsNov 2025 — Present
WYK Digital· United Kingdom· Seasonal - Chief Strategy and Growth Officer MENATMay 2025 — Feb 2026
Initiative MENA· Dubai, United Arab Emirates· Full-time - Chief Strategy & Growth Officer EMEAJan 2022 — May 2025
KINESSO· Madrid· Full-time - Chief Consumer Experience Officer, APACFeb 2019 — May 2021
Red Fuse Communications· Hong Kong· Full-time - Head Of Digital, APACSep 2016 — Feb 2019
Red Fuse Communications· Hong Kong SAR· Full-time - Managing PartnerSep 2014 — Aug 2016
Havas Media UK· London, United Kingdom - Digital Business Director, DigitalNov 2012 — Aug 2014
Manning Gottlieb OMD· United Kingdom - Digital Strategy DirectorNov 2011 — Nov 2012
Manning Gottlieb OMD· United Kingdom - Group Digital DirectorJun 2010 — Nov 2011
Media Contacts· City of London, England, United Kingdom - Group Digital DirectorMar 2009 — Jun 2010
Media Contacts - Account DirectorMar 2008 — Mar 2009
Media Contacts - Digital Account Director/Manager/ExecutiveJul 2003 — Mar 2008
Media Contacts· London, United Kingdom· Full-time
Education
- University of HertfordshirePost Graduate Diploma · Advertising2003 — 2004
- De Montfort UniversityBSc · Business Studies2003