Sara C.

Career arc

1. Founder & CEOJun 2020 — Present

   Citron Dubai· Dubai, United Arab Emirates· Full-time
2. Senior Manager, Strategy and Investment (MBC Group and MBC Ventures)Jan 2014 — May 2020

   MMiddle East Broadcasting Center· Dubai
3. Management consulting- Public sectorFeb 2011 — Jan 2014

   McKinsey & Company· Dubai
4. Investment AssociateJul 2010 — Feb 2011

   N2V· Jordan
5. Junior AnalystAug 2008 — Jan 2010

   Societe Generale· United Arab Emirates
6. Business Development AnalystApr 2007 — Sep 2007

   EMS Construction· London, United Kingdom

Education

• Hiroshima University of Economics
  Master Degree · Finance and Management2008 — 2008
• ESC
  MSC · Finance and Management2006 — 2010
• CFA Institute
  Level 12009 — Present
• Groupe Scolaire D'anfa
  Baccalaureate · Mathematics1995 — 2003

About

Founder & CEO of Citron — a global kids lifestyle brand reimagining everyday essentials. I built Citron from a single product in the UAE into a multi-market brand sold in 1,000+ stores across 49 countries, scaling from idea to millions of units sold. I operate at the intersection of brand, growth, and distribution, turning consumer insight into products that move, and brands that scale. My background spans 20 years across strategy, venture capital, and economic development in the GCC, but today I focus on one thing: building products people choose, and systems that scale them globally. Core focus: • Building high-growth consumer brands • International expansion & distribution strategy (GCC → Global) • Brand-led growth & product-market fit • Scaling operations from 0 → multi-market

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