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Sari A. Baki

Marketing Director, International Theater
15.7 yrs experienceTelecommunications
Dec 2025

The move

MoveAvaya → Avaya
TitleMarketing → Marketing Director, International Theater
LocationMarketing Director → Marketing Director
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE15.7
Total experience15.7 years
Avaya headcount5,001-10,000 employees
Avaya industrySoftware Development
Avaya HQMorristown, New Jersey
Avaya typePrivately Held

Career arc

  1. Marketing Director, International TheaterDec 2025 — Present
    Avaya· Full-time
  2. MarketingSep 2010 — Jan 2026
    Avaya
  3. Channel Marketing Lead - Avaya InternationalSep 2010 — Present
    Avaya· United Arab Emirates
  4. Marketing Manager – Africa & Turkey at AvayaSep 2010 — Jan 2026
    Avaya
  5. Marketing SpecialistSep 2010 — Jan 2026
    Avaya

Languages

  • Arabic
  • English

Top skills

Business PlanningReturn on InvestmentMarketing CampaignsExternal CommunicationsMulti-Channel MarketingCampaigns

About

High-energy B2B marketing expert with over 10 years’ experience defining and delivering differentiated brand experiences that grow market share and build customer loyalty. Passionate about high-impact field marketing, building award-winning teams, and delivering campaigns across a wide range of touch-points to maximize sales. Areas of expertise: - Brand awareness and go-to-market strategies for B2B SaaS solutions - Marketing-driven customer acquisition driving millions in revenue - Managing large marketing budgets - Cross-functional team leadership across borders - Omni-channel marketing programs and agency management - Building teams and mentoring growth - Content marketing strategies - Customer experience across any touchpoint - Leveraging data and marketing analytics to map prospect j

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