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Sasha Noble

Executive Assistant | C-Suite & Board support | Corporate governance | Global hospitality & multinational experience
18.7 yrs experienceHospitality
Mar 2026

The move

MoveFairmont Hotels & Resorts → Apple
TitleExecutive Assistant to CEO & COO - Global → Executive Assistant - Managing Director AIM & Managing Director KSA
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE14.7
Total experience18.7 years
Apple headcount10,001+ employees
Apple industryComputers and Electronics Manufacturing
Apple HQCupertino, California
Apple founded1976
Apple typePublic Company

Career arc

  1. Executive Assistant - Managing Director AIM & Managing Director KSAMar 2026 — Present
    Apple· Dubai, United Arab Emirates· Contract
  2. Executive Assistant to CEO & COO - GlobalJan 2023 — Mar 2025
    Fairmont Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  3. Executive Assistant to CEO, COO and SVP HR- India, Turkey, Middle East & AfricaOct 2018 — Dec 2022
    Accor· Dubai, United Arab Emirates· Full-time
  4. Executive Assistant to CEO and SVP HR - GlobalNov 2016 — Sep 2018
    Mövenpick Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  5. Executive Assistant to SVP Strategy & Channel - EMEA, VP Client Solutions and VP MEA & TurkeyJul 2013 — Oct 2016
    Dell· Dubai, United Arab Emirates· Full-time
  6. Personal Assistant to Head of HRJun 2010 — Jul 2013
    TDIC· Abu Dhabi, United Arab Emirates· Full-time
  7. Forensic Intelligence OfficerJun 2006 — Jun 2010
    Surrey Police· United Kingdom· Full-time

Education

Languages

  • Italian · Elementary

Top skills

Project & restructure supportExecutive communications & reportingInternational operations supportCorporate governance & Executive Committee supportBoard & committee coordinationMeeting coordination & minute-taking

About

Executive Assistant with extensive experience supporting C-suite leaders and Board-level stakeholders across global, multi-country organisations. Trusted partner to CEOs, COOs, and senior leadership teams, providing high-level executive support, governance coordination, and stakeholder management within complex, fast-paced environments. Proven track record across global hospitality, multinational technology, and public sector organisations, supporting executive leadership through periods of growth, change, and organisational transition. Highly skilled in diary optimisation, Executive Committee and board governance, confidential communications, and international operations. Known for discretion, adaptability, and the ability to anticipate executive needs, ensuring seamless leadership oper

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