Shayan Ahmed
Head Of Media Planning & Performance Omni Channel / X Regional Media Manager at Reckitt Middle East / X Pepsi Co / X GroupM
The move
MoveReckitt → Alshaya Group
TitleRegional Media Manager - Middle East → Head Of Media Planning & Performance
LocationDubai → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE4.5
Total experience17.8 years
Alshaya Group headcount10,001+ employees
Alshaya Group industryRetail
Alshaya Group HQAl Mirqab, Kuwait City
Alshaya Group typePrivately Held
Career arc
- Head Of Media Planning & PerformanceApr 2026 — Present
Alshaya Group· Dubai, United Arab Emirates· Full-time - Regional Media Manager - Middle EastNov 2021 — Mar 2026
Reckitt· Dubai, United Arab Emirates· Full-time - Media ManagerAug 2018 — Nov 2021
RB· Pakistan - Media ManagerJan 2016 — Aug 2018
PepsiCo· Lahore - Category HeadJan 2015 — Dec 2015
Mindshare· Karachi
- Senior Media PlannerJan 2013 — Dec 2014
- Media Planner - Pepsi Co.Jul 2012 — Dec 2012
- Media Activation StrategistDec 2010 — Jun 2012
GroupM - InternJun 2010 — Aug 2010
Habib Bank Limited
- Project ManagerJun 2009 — Aug 2009
sanofi-aventis
- Vice President & Co-Founder ( Board Of Directors )Aug 2008 — PresentSStrategic Human Resource Society· Karachi
Education
- SLSMO-Level · Science2002 — 2004
- College Of Business ManagementBBA · Marketing2006 — 2010
- Southshore SchoolA- Levels · Business/Managerial Economics2004 — 2006
- College Of Business ManagementMBA · Marketing2010 — 2011
Languages
- English
Top skills
Marketing CommunicationsIntegrated MarketingMedia PlanningDigital StrategySocial Media MarketingBrand Management
About
Regional Media Manager for Reckitt MENARP looking after Health & Home Care business. Managing media outlay on Conventional Media, Digital Transformation & Agency relationship. Responsible for advertising and media management along with developing communication strategy. An MBA with 15+ years of experience in specialized media management. Passionate about content creation and optimization for new age conversational media & social commerce for brand building. My experience previously working with PepsiCo & Mindshare ,has enabled me to understand media at grass root level and understanding client needs from media and delivering measured ROI to manage client agency relationship to drive efficiency for the brands.