Sherif Mehanna

Director Digital Design, Head of Digital Experience Design Studio at e& UAE | Digital Product Marketing Strategist | UX/UI Expert | Driving Digital Transformation & Customer Experience

20.1 yrs experienceMarketing & Advertising

Jul 2025Added yesterday

The move

MoveMadcom Advertising & Marketing → e& UAE

TitleCreative Director → Director Digital Design

LocationDubai → Dubai

Cross-border moveNo — same country

Native languageArabic

Years in UAE12.5

Total experience20.1 years

e& UAE headcount10,001+ employees

e& UAE industryTelecommunications

e& UAE HQAbu Dhabi

e& UAE typePublic Company

Career arc

Director Digital DesignJul 2025 — Present
e& UAE· Dubai, United Arab Emirates· Full-time
Senior Marketing Manager, Head of Digital Experience Design StudioJul 2024 — Aug 2025
e& UAE· Dubai, United Arab Emirates· Full-time
Marketing Manager, Head of Digital Experience Design StudioSep 2019 — Aug 2024
e& UAE· Dubai, United Arab Emirates· Full-time
Creative DirectorDec 2013 — Aug 2019
MMadcom Advertising & Marketing· Dubai, United Arab Emirates· Full-time
Founder, Senior Art DirectorMay 2009 — Nov 2013
Think Design House· Cairo, Egypt· Self-employed
Art DirectorSep 2008 — Apr 2009
Broadcast· Egypt· Full-time
DesignerJan 2006 — Dec 2008
Globe Construction Company· Egypt· Full-time

Education

Squared Online
Digital Marketing & Leadership Training · Digital Strategy and Consumer Insight2017 — 2017
Modern Science and Arts University
Bachelor of Architecture - BArch · Architecture and Design2003 — 2008

Languages

Top skills

UX ResearchStrategyTransformational LeadershipUser Interface DesignCustomer ExperienceMarketing Operations

About

A seasoned and integrity-driven Digital Product Marketing Strategist with a strong track record of leadership and expertise in developing comprehensive marketing strategies and leading innovative digital design initiatives. As a digital experience product owner & design studio lead, I collaborate with UX/UI designers to shape exceptional products and services, ensuring unique customer experiences. Adeptly bridge business requirements and design output while skillfully managing stakeholders to ensure desired business outcomes through design. A strategic thinker, skilled at analyzing industry trends and consumer behaviour to develop successful programs that drive organizational success. Committed to driving a digital-first mindset and transitioning from a product-first to a customer-first a

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