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Simon Howells

Chief Executive Officer
22.2 yrs experienceInformation Technology & Services
Jan 2025

The move

MoveXerox → Board.AI
TitleGeneral Manager → Chief Executive Officer
LocationDubai → United Arab Emirates
Career arcLong-term resident
Cross-border moveNo — same country
Years in UAE17.5
Total experience22.2 years

Career arc

  1. Chief Executive OfficerJan 2025 — Present
    Board.AI· United Arab Emirates· Full-time
  2. Executive Advisor – AI-Driven Leadership & Commercial Growth StrategySep 2024 — Present
    Independent Consultant· United Arab Emirates, United States, United Kingdom· Full-time
  3. General ManagerOct 2019 — Jun 2024
    Xerox· Dubai, United Arab Emirates· Full-time
  4. Senior Vice President | SalesFeb 2017 — Oct 2019
    OSN· United Arab Emirates
  5. Strategic Alliance DirectorAug 2015 — Jul 2016
    Xerox· Dubai
  6. Regional General ManagerAug 2015 — Jan 2017
    Xerox· Dubai
  7. Sales Director, Managed Services - MEAJan 2013 — Aug 2015
    Xerox· Dubai, UAE
  8. Sales Director, Global ServicesOct 2010 — Dec 2012
    Xerox· Dubai, UAE
  9. European Sales ManagerJul 2008 — Oct 2010
    Xerox· London, United Kingdom
  10. National Sales ManagerJan 2006 — Jun 2008
    Xerox· London, United Kingdom
  11. New Business Sales ExecutiveJan 2004 — Dec 2006
    Xerox· London, United Kingdom
  12. Sales TrainingAug 2003 — Dec 2003
    Xerox· London, United Kingdom

Education

Languages

  • English

Top skills

Business DevelopmentSales ProcessGo-to-Market StrategySalesSales ManagementBusiness Strategy

About

Executive Leadership | Country & General Management | Board Advisory AI-Driven Talent Assessment | Executive Search | Succession Planning Sales Strategy | GTM Execution | MEDDPICC | SaaS & Software Sales Omnichannel Revenue Growth | Digital Transformation | Operational Excellence People Leadership | Coaching | Cross-Functional Team Development Business Development | Pre-Sales | Managed Services | Channel Strategy Tools & Frameworks: MEDDPICC, DISC, AI Talent Platforms (CCR3), Salesforce, HubSpot, Microsoft Dynamics Industry Experience: Technology | SaaS | Media & Broadcasting | Professional Services | IT | B2B Sales Specialties: MEDDPICC, Sales, Country Management, General Management, Sales Director, Sales Manager, Digital Transformation, Regional Sales Manager, Saas, Software Sa

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