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Simon Ornelis-Park

Director, Brand Development & Corporate Identity at du | Growth & Marketing Leadership
17.4 yrs experienceConsumer Goods
Jan 2022

The move

MoveDFI Retail Group → du
TitleHead Of Brand Marketing Hong Kong and Pan-Asia → Director - Brand Development & Corporate Identity
LocationHong Kong SAR → Dubai
Career arcRecent arrival
Cross-border moveYes · Hong Kong Sar → United Arab Emirates
UAE federal / sovereign destinationYes ★
Native languageDutch, English
Years in UAE4.4
Total experience17.4 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company

Career arc

  1. Director - Brand Development & Corporate IdentityJan 2022 — Present
    du· Dubai, United Arab Emirates· Full-time
  2. Head Of Brand Marketing Hong Kong and Pan-AsiaSep 2020 — Dec 2021
    DFI Retail Group· Hong Kong SAR· Full-time
  3. Senior Brand Manager Asia - Group Own BrandJul 2019 — Aug 2020
    Dairy Farm Group· Hong Kong SAR· Full-time
  4. Senior Brand ManagerJul 2017 — Oct 2018
    Danone· Belgium, Netherlands, UK, Ireland· Full-time
  5. Brand ManagerMay 2015 — Jun 2017
    Danone· Belgium, Netherlands· Full-time
  6. Marketing and Trade Marketing Manager Household - BeNeLuxApr 2014 — May 2015
    Reckitt· Brussels (Belgium), Amsterdam (Netherlands), Luxemburg· Full-time
  7. Brand Manager Dettol BeNeLuxNov 2012 — Apr 2014
    RB· Brussels (Belgium), Amsterdam (Netherlands), Luxemburg· Full-time
  8. Regional Product ManagerFeb 2010 — Oct 2012
    Diversey· Belgium, Netherlands, Luxemburg· Full-time
  9. Jr Product Change Manager (Ad interim)Feb 2009 — Jan 2010
    Mondelēz International· Belgium· Contract
  10. Market Researcher (Master thesis)Jun 2007 — Oct 2008
    Barco· Asia, USA, Europe· Apprenticeship

Education

Languages

  • French · Full professional
  • Dutch · Native or bilingual
  • English · Native or bilingual
  • Spanish · Elementary
  • German · Limited working

Top skills

Budget ManagementMedical ImagingBusiness DevelopmentInternational BusinessProduct ManagementFMCG

About

I am a marketing and brand leader with 17 years of international experience across telecom, retail, and blue-chip FMCG environments in Europe, Asia, and the Middle East. I have operated at group, regional, and market level in highly competitive and regulated contexts, translating brand, customer, and portfolio strategy into measurable commercial outcomes, including market share growth, customer acquisition and loyalty, new venture launches, and brand value creation. My experience spans integrated communication, end-to-end customer experience transformation, portfolio and innovation strategy, brand governance and risk, and building high-performing internal teams and agency ecosystems at scale. I work closely with senior leadership on growth, transformation, and long-term value creation a

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