Sophie Bailey
VP- LIONS Middle East & Africa
The move
MoveAcuity (formerly Brand View) → LIONS
TitleManaging Director → Vice President- LIONS Division- Middle East and Africa
LocationLondon → Dubai
Career arcRecent arrival
First time at this levelYes ★
Cross-border moveYes · United Kingdom → United Arab Emirates
Years in UAE0.8
Total experience12.9 years
LIONS headcount501-1,000 employees
LIONS industryMarketing Services
LIONS HQLondon, England
LIONS typePublic Company
Career arc
- Vice President- LIONS Division- Middle East and AfricaAug 2025 — Present
LIONS· Dubai, United Arab Emirates· Full-time - Managing DirectorJan 2021 — Feb 2026
Acuity (formerly Brand View)· London, England, United Kingdom· Full-time
- Strategy ManagerNov 2019 — Jan 2021
Edge by Ascential
- Project ManagerOct 2018 — Nov 2019
- Project ManagerFeb 2018 — Oct 2018
Brand View
- Transformation ManagerMar 2016 — Feb 2018
IDE Group· Croydon, United Kingdom
- Project ManagerOct 2015 — Mar 2016
- Project CoordinatorFeb 2015 — Oct 2015
- Bid CoordinatorDec 2013 — Feb 2015
Capita· Trowbridge
- Project CoordinatorMay 2013 — Oct 2013TTouchstone Asset Management· Bath, United Kingdom
Education
- University of Pennsylvania - The Wharton SchoolBusiness Analytics · Business Administration and Management, General2016 — 2017
- University of BathBachelor's degree · Sociology2009 — 2012
Top skills
Salesforce.com ImplementationScrum MasterBMC RemedyNetwork ArchitectureMicrosoft ProjectSalesforce.com
About
An accomplished business leader, excelling at fostering meaningful human connections to drive organisational success and growth. With a proven track record of building strong teams and cultivating collaborative environments. By combining empathy and vision I empower individuals while delivering sustainable results.