Tom Fonti Grzelak
Consumer Goods I Sales I Brand Building.
The move
MovePUMA Group → Azadea Group
TitleSales Director - GCC → Director - Fashion Division
LocationDubai → Dubai
Career arcLong-term resident
Cross-border moveNo — same country
Native languageSwedish, Polish
Years in UAE14.4
Total experience19.7 years
Azadea Group headcount10,001+ employees
Azadea Group industryRetail
Azadea Group HQDubai
Azadea Group founded1978
Azadea Group typePrivately Held
Career arc
- Director - Fashion DivisionJan 2026 — Present
Azadea Group· Dubai, United Arab Emirates· Full-time - Sales Director - GCCSep 2024 — May 2026
PUMA Group· Dubai, United Arab Emirates· Full-time - Head of Sales&Brand - Middle EastOct 2018 — Aug 2024
Umbro· Dubai, United Arab Emirates· Full-time
- Business Unit Director - MENAMar 2015 — Mar 2018
adidas· Dubai, UAE - Sr. Category Manager - MENASep 2011 — Mar 2015adidas· Dubai, United Arab Emirates· Full-time
- Category Manager- NordicsMar 2008 — Sep 2011adidas· Stockholm, Sweden
- Product Manager - NordicJan 2006 — Mar 2008
adidas nordic
Education
- Södertörn UniversityBachelor's degree · Major2002 — 2005
- Uniwersytet Ekonomiczny w Krakowiebachelor · Economics2004 — 2004
- Stockholms universitetbachelor · Business Administration2002 — 2005
Languages
- English · Full professional
- Swedish · Native or bilingual
- Italian · Elementary
- German · Elementary
- Polish · Native or bilingual
Top skills
Sales ManagementBusiness ModelingInternational BusinessBusiness DevelopmentSales AnalysisProduct Management
About
With 20 years of experience in the sporting goods industry, I am a marketing and sales executive who helps international sports and lifestyle brands build authenticity and successful business growth in the Middle East, CIS and Africa. I have a deep knowledge of the Emerging markets, and a wide network among wholesalers, retailers, and SPOMA eco-system. I lead people to overachieve and empower them become better colleagues, professionals and team members.