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Vimbai Midzi

Founder, Deeper Beauty - Making beauty truly inclusive | ex-Careem | Business Consultant | Steerco, UAE Black Professionals
9.1 yrs experienceComputer Software
Jan 2023

The move

MoveFederal Minister - UAE government (Confidential) Careem
TitleCommunications Consultant Associate Director
LocationDubai Dubai
Career arcRooted in UAE
Cross-border moveNo — same country
Native languageShona
Years in UAE9.5
Total experience9.1 years
Careem headcount1,001-5,000 employees
Careem industrySoftware Development
Careem HQDubai
Careem founded2012
Careem typePrivately Held

Career arc

  1. Entrepreneur in ResidenceApr 2026 — Present
    Antler· Dubai, United Arab Emirates· Self-employed
  2. FounderNov 2024 — Present
    Deeper Beauty· Dubai, United Arab Emirates· Self-employed
  3. Associate DirectorJan 2023 — Jan 2025
    Careem· Dubai, United Arab Emirates· Full-time
  4. Senior Corporate Affairs ManagerJan 2022 — Feb 2023
    Careem· Dubai, United Arab Emirates· Full-time
  5. Corporate Affairs ManagerJan 2021 — Jan 2022
    Careem· Dubai, Dubai, United Arab Emirates· Full-time
  6. Communications ConsultantFeb 2020 — Dec 2020
    Federal Minister - UAE government (Confidential)
  7. Program ManagerApr 2017 — Jan 2021
    Lapis Communications· Dubai, United Arab Emirates

Education

Languages

  • French · Professional working
  • Shona · Native or bilingual

Top skills

BroadcastNews WritingStart-up LeadershipBroadcast JournalismCreative WritingProofreading

About

I’m the Founder of Deeper Beauty, a Dubai-based beauty tech company on a mission to close the inclusivity gap in skincare by developing effective, science-backed products for medium to deep skin tones. With a multidisciplinary background spanning journalism, communications, and product management across the public and private sectors in the MENA region, I bring a unique lens to building equitable beauty solutions. I'm currently in the Antler cohort as an Entrepreneur in residence.Before founding Deeper, I served as Associate Director at Careem, where I led the company’s Tech for Good mandate working at the intersection of social impact, product management and government relations across 10 markets. In my final year there, I also spearheaded the marketing and launch of Careem Groceries in A

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