Wesam M.D. Abu Assi

Associate Vice President , Emirati Segment “Branch Banking Leader | 12+ Years as Branch Manager | Expert in Sales Growth, Customer Experience & Team Leadership | 19+ Years in Retail & Elite Banking”

21.5 yrs experienceBanking

Dec 2022Added yesterday

The move

MoveEmirates NBD → RAKBANK

TitlePhone Banking Representative → Assosiate vice President

LocationDubai → Dubai

Career arcRooted in UAE★

First time at this levelYes ★

Cross-border moveNo — same country

Native languageArabic

Years in UAE18.1

Total experience21.5 years

RAKBANK headcount1,001-5,000 employees

RAKBANK industryBanking

RAKBANK HQRas Al Khaimah, Ras Al Khaimah

RAKBANK founded1976

RAKBANK typePublic Company

Career arc

Assosiate vice PresidentDec 2022 — Present
RAKBANK· Full-time
Business Development Manager (Elite Banking & Wealth Management)Aug 2020 — Dec 2022
RAKBANK· Dubai, United Arab Emirates· Full-time
Branch Manager (Ibn Battuta/Marina/Al Quoz Mall & Emaar Business Park Branch)Dec 2012 — Aug 2020
RAKBANK· Dubai, United Arab Emirates· Full-time
Customer Service Manager (Dragon Mart Branch)Jul 2011 — Dec 2012
RAKBANK· Dubai, United Arab Emirates· Full-time
Senior Customer Service Officer (Mirdif Branch)Mar 2010 — Jul 2011
RAKBANK· Dubai, United Arab Emirates· Full-time
Customer Service OfficerJul 2008 — Mar 2010
RAKBANK· Dubai, United Arab Emirates· Full-time
Phone Banking RepresentativeNov 2006 — Jun 2008
RAKBANK· Dubai, United Arab Emirates· Full-time
Phone Banking RepresentativeJan 2006 — Sep 2006
Emirates NBD· Dubai, United Arab Emirates· Full-time
Front Office & Administration CoordinatorJul 2004 — Dec 2005
Grand Stores LLC· Dubai, United Arab Emirates· Full-time

Education

Emirates Institute for Banking and Financial Studies (EIBFS)
Diploma · Banking, UAE Financial System, Accounting, Marketing, Economics, & Customer Service2005
Rouqaya Secondary Girls School
Secondary School Education · General Studies2003

Languages

Top skills

Lead GenerationBusiness DevelopmentRetail BankingFinancial PlanningSales & MarketingProject Management

About

Dynamic and results-driven banking professional with over 19 years of proven success in retail, elite, and wealth banking—8+ years of which I spent as a Branch Manager leading high-performing teams. My core strength lies in sales ,service , control and business development, with a strong track record of driving revenue growth, boosting customer satisfaction, and building long-term client relationships. Throughout my career at RAKBANK, I’ve consistently exceeded targets, launched new initiatives to enhance customer engagement, and developed team capabilities to deliver exceptional service. Skilled in strategic planning, product development, and KPI management, I’m passionate about transforming operations and delivering value to both customers and the organization. Now seeking new opportun

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