William T.

Global Sports, Events & Brand Communications Consultant

11.5 yrs experiencePublic Relations & Communications

Jul 2024Added yesterday

The move

MoveLIV Golf → Burson

TitleInternational Events Communications Lead (Secondment) → Account Director - Sports, Entertainment & Sponsorship

LocationRiyadh → Dubai

Career arcLong-term resident

Cross-border moveYes · Spain & Uk → United Arab Emirates

Years in UAE13.2

Total experience11.5 years

Burson headcount5,001-10,000 employees

Burson industryPublic Relations and Communications Services

Burson HQNew York

Burson typePublic Company

Career arc

International Events Communications Lead (Secondment)Feb 2025 — Sep 2025
LIV Golf· Riyadh, Hong Kong, Singapore, Mexico City, Seoul, Spain & UK· Contract
Account Director - Sports, Entertainment & SponsorshipJul 2024 — Present
Burson· Dubai, United Arab Emirates· Full-time
Senior Account Manager - Sports, Entertainment & SponsorshipMar 2023 — Jun 2024
Hill & Knowlton· Dubai, United Arab Emirates· Full-time
Interim Head of Marketing & Communications - Topgolf DubaiNov 2022 — Mar 2023
Topgolf· Dubai, United Arab Emirates· Full-time
Interim Head of Marketing & CommunicationsNov 2022 — Mar 2023
Dubai Golf· United Arab Emirates· Full-time
Marketing & Communications ManagerSep 2021 — Nov 2022
Dubai Golf· Dubai, United Arab Emirates· Full-time
Assistant Marketing & Communications ManagerAug 2019 — Sep 2021
Dubai Golf· Dubai, United Arab Emirates· Full-time
Marketing & Communications Manager - Topgolf DubaiAug 2019 — Nov 2022
Topgolf· Dubai, United Arab Emirates· Full-time
Marketing ExecutiveSep 2017 — Aug 2019
Dubai Golf· Dubai, United Arab Emirates
Graduate Management InternSep 2016 — Sep 2017
Dubai Golf· Dubai, United Arab Emirates· Internship
Senior Sales AssociateSep 2014 — Aug 2016
Reiss· Sheffield, United Kingdom
InternDec 2010 — Dec 2010
Ogilvy· London, England, United Kingdom· Internship

Education

Sheffield Hallam University
Master of Science - MSc · International Business Management2015 — 2016
The University of Birmingham
Bachelor of Arts - BA2011 — 2014
Birkdale School
Sep 2003 — Jul 2011

Top skills

Digital MediaGovernment RelationsMarketing StrategyCopywritingMarketingPublic Relations

About

Senior communications consultant with 10+ years’ experience across global sport, real-estate, events, entertainment, hospitality assets, and government-backed development projects.Account Director at global communications agency Burson, leading multi-market accounts and advising senior stakeholders on media strategy, stakeholder engagement, narrative development, media training, and local market execution. Responsible for end-to-end delivery across international programmes, working across multiple markets and complex stakeholder environments.Work spans international events, destination development projects, and high-profile global platforms, engaging with government entities, commercial partners, federations, and tier-1 international media.

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