Yara Smirat

Head of Digital Experience & Marketing | MBA | Building Seamless, Insight-Driven Digital Journeys | Fintech | CX & Behavioural Strategy

10.3 yrs experienceBanking

Mar 2026Added 3 days ago

The move

Moveila Bank → UBL - United Bank Limited

TitleDigital Experience and Marketing Department Manager - Retail Banking Group & ila Jordan → Head of Digital Experience GCC

LocationJordan → Dubai

Career arcRecent arrival

Cross-border moveYes · Jordan → United Arab Emirates

Native languageArabic

Years in UAE0.2

Total experience10.3 years

UBL - United Bank Limited headcount10,001+ employees

UBL - United Bank Limited industryBanking

UBL - United Bank Limited HQKarachi, Sindh

UBL - United Bank Limited founded1959

UBL - United Bank Limited typePublic Company

Head of Digital Experience GCCMar 2026 — Present
UBL - United Bank Limited· Dubai, United Arab Emirates· Full-time
Digital Experience and Marketing Department Manager - Retail Banking Group & ila JordanMay 2023 — Mar 2026
ila Bank· Jordan· Full-time
Digital Experience Unit ManagerNov 2021 — May 2023
ila Bank· Jordan· Full-time
Ahli Labs assistant managerJul 2020 — Nov 2021
Jordan Ahli Bank· Jordan· Full-time
Artist In Residence assistant managerNov 2019 — Jul 2020
Jordan Ahli Bank· Amman Governorate, Jordan· Full-time
Freelance Design ResearcherSep 2018 — Feb 2019
IInternational Rescue Committee· Amman Governorate, Jordan· Contract
Head of design and development departmentAug 2016 — Oct 2019
CComprehensive multiple transport company· Amman Governorate, Jordan· Full-time
DesignerJun 2016 — Sep 2016
Amman Design Week Team· Amman Governorate, Jordan· Contract
Internship TraineeSep 2014 — Feb 2015
UGW AG· Wiesbaden Area, Germany· Internship

German Jordanian University
Master's degree · MBA Marketing2017 — 2019
German Jordanian University
Bachelor's degree · Design and Visual Communications2011 — 2016
Hochschule Mainz - University of Applied Sciences
Bachelor's degree2013 — 2014
National Orthodox School
2000 — 2011