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Yasser Fathy

Senior Director of Consumer Marketing at e&
19.7 yrs experienceTelecommunications
Oct 2023

The move

MoveOrange Egypt → e& UAE
TitleDirector of Mobile Consumer Marketing → Senior Director of Consumer Marketing
LocationCairo → Dubai
Career arcRecent arrival
Cross-border moveYes · Egypt → United Arab Emirates
Native languageArabic
Years in UAE2.6
Total experience19.7 years
e& UAE headcount10,001+ employees
e& UAE industryTelecommunications
e& UAE HQAbu Dhabi
e& UAE typePublic Company

Career arc

  1. Senior Director of Consumer MarketingOct 2023 — Present
    e& UAE· Dubai, United Arab Emirates· Full-time
  2. Director of Mobile Consumer MarketingJul 2021 — Sep 2023
    Orange Egypt· Cairo, Egypt· Full-time
  3. Director of Strategic Marketing & CVMMar 2019 — Jun 2021
    Orange Egypt· Cairo, Egypt· Full-time
  4. Head Of Marketing - High Value SegmentAug 2017 — Feb 2019
    Telecom Egypt· Egypt
  5. Youth Marketing Segment Senior ManagerAug 2015 — Aug 2017
    Etisalat Misr
  6. Niche Market Segment ManagerSep 2014 — Aug 2015
    Etisalat Misr
  7. Niche Market Segment Team LeaderOct 2012 — Sep 2014
    Etisalat Misr
  8. Commercial Project Senior SpecialistMay 2007 — Oct 2012
    Etisalat Misr
  9. MNPJun 2006 — May 2007
    Vodafone· Egypt

Education

Languages

  • English · Full professional
  • Arabic · Native or bilingual

Top skills

Team ManagementProject PlanningTelecommunicationsProject ManagementCall CentersMobile Communications

About

I’m a marketing professional with a vast experience spanning over 17 years. My well-developed skills in business management and leadership have largely benefited several top-notch telecom operators in Egypt, including: Orange, Vodafone and etisalat (e&)As a passionate builder and leader of high-performing teams, I cultivate customer-centered culture and introduce revolutionary marketing strategies across global organizations with hundreds of employees.Throughout my career, I crafted innovative marketing strategies and strong execution tactics that have successfully boosted revenues, market share and brand power of a plethora of platforms.My sound understanding of the Telecom industry and versatile expertise of driving major company-wide cross-functional marketing have been my strongest

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