Yousef Essali

Regional Director - Enterprise Technology - MENAT

9.8 yrs experienceInformation Technology & Services

Apr 2026Added yesterday

The move

MoveHorizontal Digital → Acxiom

TitleSalesforce Strategy Lead → Regional Director - Enterprise Technology - MENAT

LocationDubai → Dubai

Career arcRecent arrival

First time at this levelYes ★

Cross-border moveNo — same country

Years in UAE3.3

Total experience9.8 years

Acxiom headcount1,001-5,000 employees

Acxiom industryAdvertising Services

Acxiom HQConway, Arkansas

Acxiom typePrivately Held

Career arc

Regional Director - Enterprise Technology - MENATApr 2026 — Present
Acxiom· Dubai, United Arab Emirates· Full-time
Salesforce Strategy LeadFeb 2023 — Apr 2026
Horizontal Digital· Dubai, United Arab Emirates· Full-time
Salesforce Solution ArchitectDec 2021 — Feb 2023
Wipro· London, England, United Kingdom· Full-time
Salesforce Senior ConsultantApr 2021 — Feb 2023
Wipro Limited· London, England, United Kingdom· Full-time
Salesforce Senior ConsultantFeb 2021 — Apr 2021
44C· London, England, United Kingdom· Full-time
Salesforce Lead ConsultantOct 2018 — Feb 2021
44C· London, United Kingdom
Salesforce Delivery ConsultantJan 2018 — Oct 2018
44C· London, United Kingdom
Salesforce Solutions ExecutiveSep 2017 — Jan 2018
44C· London, United Kingdom
Salesforce Support Services ExecutiveJun 2017 — Aug 2017
44C· London, United Kingdom
CRM AssistantOct 2016 — Jun 2017
GGlobalSportsJobs .com | .de | .fr | .cn· London, United Kingdom
Sales Analyst - InternshipJun 2016 — Sep 2016
GGlobalSportsJobs .com | .de | .fr | .cn· London, United Kingdom

Education

The University of Salford
Master’s Degree · International Business2015 — 2017
The University of Salford
Bachelor’s Degree · Business Management with International Business Management2012 — 2015
International School of Choueifat, Damascus
High School Diploma2002 — 2011
The University of Salford
International Foundation Yea2012 — 2012

Languages

Top skills

Product ManagementMicrosoft ProjectData CloudCreative StrategyManagementCustomer Data Platform

About

I help organisations fix where customer data, media, and CRM break down in practice, not in theory. Most large organisations don't struggle to collect data or deploy platforms. They struggle to turn customer intent into coordinated action across teams, systems, and channels. That's the gap I focus on. At Acxiom (Omnicom & MCN), I lead Salesforce and Google Marketing Platform across the Middle East, North Africa and Türkiye - working with organisations to connect what they know about their customers to how they actually acquire, serve, grow and retain them. I came to this through execution. Over the past decade I've architected and delivered large-scale Salesforce transformations across EMEA - in hospitality, real estate, financial services, entertainment, luxury and many other sectors

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