The Wire
← back to the wire

Zahir Mahana

Brand Director - My Amazon Guy
17.9 yrs experienceFood & Beverages
Mar 2026

The move

MoveBidfood Middle East My Amazon Guy
TitleSenior Procurement Officer Brand Director
LocationDubai Dubai
Career arcBoomerang (UAE-educated, foreign stint)
Cross-border moveYes · Dubai United Arab Emirates
Years in UAE8.2
Total experience17.9 years

Career arc

  1. Brand DirectorMar 2026 — Present
    My Amazon Guy· Full-time
  2. Senior Procurement OfficerJan 2018 — Mar 2026
    Bidfood Middle East· Dubai· Full-time
  3. Marketing CoordinatorJul 2008 — Jan 2018
    MUHAMMAD BILAL CHEEMA

Education

Top skills

Data AnalysisCustomer Relationship Management (CRM)Project ManagementSupply Chain ManagementNegotiation

About

I’m a Brand Director at My Amazon Guy, where I help brands grow, scale, and win on Amazon. I work closely with sellers to improve visibility, optimize listings, and drive consistent revenue through data-driven strategies. From keyword optimization and SEO to creative direction and conversion rate improvements, I focus on turning underperforming listings into high-performing assets. I enjoy solving complex growth challenges and building systems that deliver long-term results. If you’re looking to scale your brand on Amazon or want a fresh perspective on your strategy, feel free to connect.

Share this move